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Red Bull Brand Pack Complete usage system
Updated Feb 16, 2026
Brand Pack

Complete Red Bull Brand Direction

This pack includes logos, icon language, typography system, color rules, and channel usage guidance in one place. It is built from your provided logo asset and Red Bull visual cues: athletic, kinetic, high-contrast storytelling.

Brand Character Bold, performance-first, global
Signature Signal Blue base + yellow/red energy
Design Pattern Hero moments + editorial cards
Core Promise Energy and progression
Generated hero artwork
Generated Hero Art

Editorial Image System

Use a fast-moving image stream that mixes large hero moments with smaller supporting cuts, then layer concise category tags and headlines.

Red Bull visual 1
Feature

Energy Culture

Red Bull visual 2
Racing

Track Atmosphere

Red Bull visual 3
Product

Can Focus

Red Bull visual 4
Athlete

Preparation

Red Bull visual 5
Event

Competition Zone

Red Bull visual 6
Live

Race Day

Red Bull visual 7
Film

Action Replay

Red Bull visual 8
Crew

Behind Scenes

Red Bull visual 9
Series

Story Drop

Red Bull visual 10
Clip

01

Red Bull visual 11
Clip

02

Red Bull visual 12
Clip

03

Red Bull visual 13
Clip

04

Red Bull visual 14
Clip

05

Red Bull visual 15
Clip

06

Red Bull visual 16
Feature

Athlete POV

Red Bull visual 17
Feature

Venue Detail

Red Bull visual 18
Feature

Product Signal

Red Bull visual 19
Feature

Campaign Shot

Red Bull visual 20
Hero Frame

Closing Brand Moment

Brand Foundations

Use these principles to keep campaign, product, and content design aligned across every channel.

Message Pillars
  • Performance under pressure.
  • Progression through challenge.
  • Athletes, creators, and competition culture.
Visual Pillars
  • High contrast with deep blue foundations.
  • Directional angles and diagonal motion cues.
  • Strong editorial hierarchy with modular cards.
Level Purpose Style
Hero Launches campaign narrative Large uppercase display + high-energy image
Story Delivers event or athlete context Card layout + concise subhead + CTA
Support Provides detail and utility Compact type blocks + neutral backgrounds

Logo System

Maintain logo consistency with clear-space, size, and contrast rules. Use the same local source mark throughout digital and print touchpoints.

Primary Lockup / Dark Surface
Red Bull logo on dark
Minimum digital: 48px Minimum print: 18mm Clear space: 0.5x logo height
Primary Lockup / Light Surface
Red Bull logo on light
  • Place on clean, uncluttered fields.
  • Prefer top-left or centered anchor positions.
  • Avoid low-contrast photographic collisions.

Icons and Mark Language

Use supporting icons to reinforce action, speed, and system guidance.

RB
RB badge
Wing mark
Energy bolt
Color cue
Grid system
Media action
Do
  • Keep icons in the core palette only.
  • Use consistent stroke and corner language.
  • Reserve yellow/red for highlights, not full fills.
Do Not
  • Mix random gradients or drop shadows.
  • Warp symbol proportions.
  • Pair with thin lightweight text styles.

Color System

Use the palette with strict role assignments so the brand signal stays recognizable across product and campaign surfaces.

Core Blue#001A70
Night Navy#05091B
Pulse Red#DB0A40
Boost Yellow#FFD338
Metal Ice#CFD8E3
Color Role Use Ratio
Core Blue Primary canvas and surfaces 50-65%
Night Navy Depth, overlays, footer zones 15-25%
Boost Yellow Primary CTA and key callout 8-15%
Pulse Red Alert, competitive tension, highlights 4-8%
Metal Ice Dividers, neutral UI, support text 8-12%

Font System

Pair condensed display typography with clean compact body copy. Keep hierarchy sharp and avoid decorative script fonts.

Display / Teko
Wings. Speed. Precision.
font-family: "Teko", "Barlow Condensed", sans-serif;
  • Use weights 600-700 for headlines.
  • Keep tracking tight and uppercase.
Body / Barlow Condensed
Design for movement. Keep copy short, confident, and action-first. Prioritize event context, athletes, and measurable outcomes.
font-family: "Barlow Condensed", Arial, sans-serif;
  • Use 400-600 for body and UI labels.
  • Target line length: 45-70 characters.
Text Type Size Weight Use
Hero Display 64-88px 700 Campaign hero and launch pages
Section Heading 32-44px 600 Page modules and card groups
Body Copy 17-22px 400 Editorial and product descriptions
Utility Label 12-14px 600 Tags, metadata, and status chips

How To Use It

Apply the pack consistently by channel so audiences see one coherent identity across web, social, video, and event surfaces.

Website and App
  • Place logo top-left in header and footer.
  • Use blue/navy backgrounds for major sections.
  • Reserve yellow for primary CTA and key metrics.
Social and Campaign
  • Use one bold headline and one action line.
  • Keep logo away from busy image focal points.
  • Use icon chips for series/format consistency.
Video and Motion
  • Open/close with logo slate and clean clear-space.
  • Use quick directional transitions (120-220ms).
  • Anchor lower-thirds in blue with yellow accent.
Events and Print
  • Respect minimum print size and contrast rules.
  • Keep signage typography uppercase and condensed.
  • Avoid adding unapproved secondary palettes.

UI Components

Recreate a card-first visual hierarchy with high-energy CTAs and edge lighting patterns.

Buttons
Editorial Card
Motorsport

Inside The Race Weekend Routine

Voice and Motion

Copy Direction
  • Write short headlines with a physical verb.
  • Lead with athletes, crews, and competition stakes.
  • Keep tone confident and kinetic, not casual.
Motion Rules
  • Use staggered section reveals on first view.
  • Keep hover motion quick (under 200ms).
  • Favor directional movement over bounce effects.

Asset Inventory

Current local pack files available in this project. Add more official logo variants to this folder and they can be mapped into this page.

Logos
  • ./red_bull_logo.png - primary local logo source
  • ./hero_generated.svg - generated top hero banner artwork
  • ./redbull_google_01.jpg to ./redbull_google_20.jpg - editorial image set
Fonts
  • Teko - display headlines
  • Barlow Condensed - body and UI text
  • Arial / sans-serif - fallback stack